Women around the world went wild for David Beckham's last series of ads for H&M. And if an early look at his new campaign is any indication, the second promises to be just as popular.
The London-born footballer poses in a white vest and underpants in the image, offering a smouldering gaze at the camera.
First look: David Beckham strikes a pose in a behind-the-scenes glimpse from the shoot for his latest ad campaign for his hugely successful H&M bodywear line
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Brand power: The footballer says he is thrilled with the success of the last collection and campaign images
Best of British: The footballer's image was projected onto the White Cliffs of Dover to help welcome tourists flying into London during the Olympics, which ended on Sunday
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