I want my Diddy TV? Rap mogul Sean "Diddy" Combs is launching his very
own music-and-news cable channel a la MTV, it was announced on Tuesday.
REVOLT "will be inspired by music and pop culture with social media
interaction for music artists and fans," according to a statement
released by Comcast, which will be carrying the channel.
"I grew up watching BET and MTV and HBO and NBC and I had a dream,"
Diddy, 42, said in an online message posted on his YouTube page. "I had a
dream that one day, I would have a chance, an opportunity, to show my
perspective, coming from a musical standpoint. I take a lot of pride in
having experience, credibility, the authenticity and the relationships
to make REVOLT TV the number one name and home for music on television."Diddy -- who already has his own record label, fashion line, and a restaurant -- describes his latest business venture as being for "the artists," adding, "This is your channel, baby. It's your channel to do what you want to do, how you want to do it. It's your channel, your opportunity, to show your art the way you want to show your art -- uncut, raw, uncensored, not destined by the charts and who's pop. A channel that will give new artists and opportunity to get seen and get heard."
After some confusion from his
Twitter followers about whether or not the channel, which will go live
in 2013, would primarily cater to an urban audience, Diddy tweeted: "FYI
#Revolt is NOT a 'BLACK NETWORK!' I just happen to be Black-Lol. This
network is for all colors-all races...TechniColor :)"
Interestingly enough, it was also announced on Tuesday that NBA
legend Magic Johnson will be heading up his own cable channel called
Aspire. But unlike Diddy, his is intended to "celebrate the successes,
achievements, and accomplishments of the African-American community with
programming including movies, documentaries, short films, music, and
comedies," Comcast said in a statement.
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