Beyoncé's little sister Solange Knowles has proved the perfect fit for Madewell.
Images from the 26-year-old's first major contract with a fashion label have been released, showing the photogenic singer-songwriter in a series of rainbow-colored looks.
Madewell, which is J. Crew's sister store, first released behind-the-scenes footage from the shoot earlier this month which offered a hint at the wide range of polka dots, stripes and prints from its Fall 2012 collection.eo
Perfect fit: Solange Knowles' first campaign for J. Crew's sister brand Madewell, has been unveiled. The singer-songwriter is seen in a collection of everyday garments that feature vivid prints and plenty of color
Hipster: The singer's trademark afro is seen beneath a fedora, which has been paired with a blue print frock
Sassy: She is also seen in high-waisted polka dot shorts (left) and boyfriend jeans and yellow pumps (right)
Pop color: The photogenic star is also seen in a monochromatic red ensemble (left) and floral print skirt (right)
Having just recently moved to Brooklyn, New York, which is renowned for its hipster-style locals, the younger Knowles sister appears to suit the bright new pieces rather well.
She and her seven-year-old son Daniel relocated to Carroll Gardens last year after her older sister suggested she move to a neighborhood more suited to her style.
Beyoncé told The New York Times: 'I've been trying to talk her into going to Brooklyn for six years. It's so close to her personality. She's such a fashionista - she'll get used to it.'
The behind-the-scenes video, posted online by New York magazine, also showed the fashion-loving star snapping photos of the shoot and the crew's antics on her iPhone.
Effortless: Ms Knowles is seen in another pair of jeans, paired with canary yellow pumps and a light blue shirt
Star signing: The singer was seen in a behind-the-scenes video for the campaign (above) earlier this month
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Sisterly love: Solange (right) and her famous older sister (left) have always shared a supportive relationship
Good friends: The pair have long been fans of fashion, however Solange's style (right) is more offbeat
A career in fashion might just be the answer.
She became the face of Rimmel London last year and acted as a brand ambassador for Armani in 2008.
When she was just 13, she performed as a backup dancer for Destiny's Child as her older sister began carving a name out for herself within the music business.
She gave birth to her son when she was age 18, married the child's father, Daniel Smith, but divorced him in 2007.
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